| County | Households Population | Population | Average HH Income |
| Lamar, TX | 18,965 | 49,881 | $41,130 |
| Delta, TX | 1,926 | 5,233 | $4,988 |
| Fannin, TX | 11,795 | 33,755 | $44,432 |
| Franklin, TX | 4,228 | 10,643 | $44,000 |
| Hopkins, TX | 13,243 | 35,424 | $45,158 |
| Hunt, TX | 30,697 | 87,056 | $44,898 |
| Red River, TX | 5,144 | 12,696 | $31,344 |
| Titus, TX | 10,532 | 32,640 | $40,665 |
| Choctaw, OK | 6,067 | 15,192 | $30,282 |
| McCurtain, OK | 12,891 | 33,208 | $33,012 |
| Pushmataha, OK | 4,784 | 11,229 | $32,462 |
| TOTAL TRADE AREA | 120,272 | 327,047 | $428,371 |
